The Glitch in the Professional Smile Every office has that person. You know the one. They send...
human connection
The Small Stuff That Actually Matters A customer once called to complain about a tiny mistake. It...
The Ghost of the Shop That Closed The lights went out last Tuesday. The sign that used...
The Invisible Wall Between You and Your Business Sometimes you talk to a company and it feels...
The Invisible Handshake A client walks into an office, or perhaps they just land on a website...
The Mystery of the Unsolicited Recommendation A client once told a friend about a local plumber. He...
The Secret Comfort of the Familiar Shop A customer walks into a store, looks around for three...
